The Long Way Out
Snooze Mode
Thursday, July 7, 2011
Newerish Blog
http://nicheoutofhere.tumblr.com/
Se you there!
Tuesday, January 18, 2011
Wednesday, November 10, 2010
Ze Big Fat Indian Wedding!
So what now suddenly it's cool to have minimalistic rituals and not bother about little fun things like hiding shoes? Believe me, it might be fun for the people marrying since obviously they're jaws are numb 'issmailing' for the photowalah but not for the people attending the wedding, jyeah?
I have a lot of relatives in Delhi, and trust me, I love getting there when someone is getting married. The happy chaos, the decorating business, getting all dressed up, aunties cracking perverted jokes. Well it's all FUN in case you haven't realised yet!
So pliss to not be telling me that shaadis are stupid/ a waste of time/ waste of money. Let us keep shaadi simple/ cut out the rituals, etc. etc. Especially when it comes to my darling cousin Akshay's wedding. You shut Mouf!
December is going to be epic! ^_^
Monday, September 20, 2010
Open Letter to Mamta Bannerjee
Besides announcing monetary compensation, the government has also promised jobs to the next of the kin of those killed in the mishap."
Time for drastic measures Didi. Shape up or ship out. You've had more accidents to your name in recent times than most other railway ministers. Don't start off about the Naxals already, let me finish. Something somewhere is clearly amiss. Be a good leader and set things right and NO, I don't mean a Kolkata Bandh for the love of God.
Yours pissed offed-ly
Thursday, September 2, 2010
To Dadoo, With Love
Today, I return the books Dadoo, my grandpa, my nana borrowed in 2008 from the library he had been a member of for 25 years. Today Dadoo will truly be at peace. Overdue books was never his thing.
Dadoo could read two books at a time.He travelled VT daily till he was well into his 80s. Dadoo could do a lot of things others couldn't. He was undoubtedly the most extraordinary man I've ever met.
I never really could tell him how awesome he was. But I have a feeling that he always knew. After he passed away in February this year, I've been inundated with stories about Dadoo I had never been told before. I just can't stop feeling bad about the fact that I had but 20 years with him.
Wherever you are today Dadoo, I hope they have tons of books for you. The thriller ones. :) Miss you Dad!
Monday, June 14, 2010
We Cut, We Copy, We Paste!
Sometime ago, on a not-so-cold December morning last year, we were informed about yet another assignment which made us, the class of TYBMM Journalism groan. I especially was anything but enthusiastic about it. Group projects, with more than a couple of people always end in a disaster. And Good Lord in Heaven! This included eliciting co-operation from the entire class. Mommy has always taught me to be thankful to God, regardless of the situation. So I uttered a small prayer thanking Him we were not a class of sixty anymore.
I poured over my daily dose of crosswords instead. The rest of the class, sufficiently excited for a 7:50 AM lecture heard Sridhar Sir, our lecturer for News Media Management, out. What did he say? I have no idea! I was busy figuring out 8ac., “French Friend”.
Sneha, my life saver, manages to explain to me the entire concept in the break. The conversation was somewhat like this:
Sneha: We have to make a paper. COMPLETELY. From content, to design, to marketing to selling, it’s our baby.
Nishtha: Oh dear Jesus!
For a person who was never religious, remembering God so many times in so short an amount of time was a big deal. So was the project.
After a lot of dilly-dallying we decided to hold a meeting regarding who does what in the newspaper. Sigh! How I was wishing for this project to end! Why? I don’t know, it was probably a mental block. Did I get rid of it? Read on to find out. Why should I ruin your surprise? We collectively voted for Nishit Morsawalla and Sharanya Subramanian (or was it Subramaniam) to be our Editor and Publisher respectively. In retrospect -and I’m sure my classmates will agree- they were usually, regarding issues, on one side, while the rest of the team was on the other. The Eighth Wonder of the World and probably a Journalistic first, an editor and a publisher who were in agreement on probably everything!
We had our share of false startups on the newspaper. All the meetings were held in Candies like all group meetings are always and people didn’t turn up for many, including yours truly because something or the other always crops up when a meeting is scheduled
Finally, the most interesting aspect of the newspaper finally got us interested in working for it; the name! Yes, the age old perennial question that haunted you even when you were born. “Naam kya hai?” We tried LSD. Not the drug silly, LSD stood for Lights, Sound and Drama. We even tried S.E.X. No idea why, just because sex sells probably! We finally zeroed down on Cut Copy Paste, the three words that excite any and every BMM student; after all our marks depend on it. So CCP- that’s what we called our baby- was finally making some headway! After a lot of hullabaloo, which I will not get into this time, we decided on make the issue of CCP on the Media (duh!) and interesting career options in the field. Something like an Education Times meets JLT.
The next few hurdles we faced were the most trying times of our project. Assigning stories, finding advertisers, procuring permissions from authorities, et al. After being assigned stories with Nishit’s blessings err… approvals, we launched a man-hunt to search for our missing partners who we had to collaborate with. In my opinion, working on the stories was much more a mammoth task than finding advertisers for CCP.
Although finding advertisers was as daunting a task as climbing Mount Everest. To people who’ve never needed to struggle for anything, literally having the phone slammed on your face can be very demoralizing. I uttered yet another small prayer to thank God for Uncles with businesses and deep pockets. We chased everyone from Nationalized Banks to the corner Xerox waalah. Maybe not to everyone else, but it felt like prostituting my newspaper to people and it wasn’t a good feeling. I decided that I would stick to Journalism, something that is sacred to me. The long drawn battle between the Ad guys and the Edit guys saw me take the side of the edit guys.
Working on the stories, while simultaneously working on other projects, tested our multitasking abilities to the hilt. What a sight it was; a phone in between our shoulder and ear, one hand on the keyboard, the other scribbling something on a notebook while Sneha gives me a pedicure… (okay, forget I mentioned that, tee hee) On a serious note, a lot of research and hard work went into each and every article we wrote. Yes, seriously.
More than anything else, I think the design team should be applauded for the eye catching layout they made for CCP. Our articles would get read only if people liked the layout and design. And that’s how CCP was sold to many people.
Once the top bosses had skimmed through our stuff, rejected, re-revised and edited, the design team had done their bit, the paper went into print. Wow! How I loved saying those words. CCP has gone into print. The night before the paper was to be launched, none of us slept. Thanks to a certain Miss Prakriti Sharma who tweeted non-stop about how awesome the paper felt. For the first time in three years, people reached college by 8 AM… on a public holiday!
The D-Day had dawned and the fresh copies of CCP were in our hands. We stood outside the college gates and waited for the crowd to pour out after the Republic Day function. I felt like a newbie matador waiting for a killer bull, personally. My aforementioned interaction with marketing had not been so good and I was afraid of what would be next. Thanks to my team members, I went and attacked every single person that came my way, asking them to buy our paper.
Not many were initially convinced with buying the paper. The cost or the subject or a peculiar hatred towards our cover-boy Ranbir Kapoor were cited as reasons, the last one inviting a raised eyebrow from me. We tried tricks like: “We’re from your college man!” “Help us with the project, na,” and even “Bees rupaye ke liye kya chindigiri kar raha hai” And voila! It worked! People actually brought our newspaper. We decided to widen our base and try our strategy elsewhere. As a result, we made sales in coffee shops and even places like Bandstand and Carter Road.
We could literally see 20 buck notes circling our head and hear the ‘ka-ching’ of the cash register when a potential client walked by. Over a cup of coffee, we were informed of the profit we had made. It was nearly double of what we had put in! Yayy, I could finally buy the new phone I so wanted!
But most of all, when people came up to us and said that our articles made a difference to them, helped them, entertained them, etc, it touched us. I’m sure our face would have been illuminated with the pure joy.
Did I change my mind about the newspaper? The suspense is over and to those who did not manage to guess it, my heart warmed to CCP just like a mother’s heart melts when she sees her newborn. Hopefully this is just a snapshot of what we should expect from the coming years in this field. Nowhere else will you find the joy that we have felt in every step of the production and the final result which blew us away, except perhaps the feeling of becoming a parent.
Nationals BMM Class of o'10 \FTW/ :') I miss you guys!
Saturday, January 9, 2010
This Is The End, My Friend
A friendship died a couple of months ago. I didn't feel like writing about it before. But seems like its time now.
Friends come and go. Some friends hang around forever, with most the equation changes over time and the rest fade out from your scheme of things and leave behind sepia tinted memories. This one met with a different fate. An abrupt end.
A companionship of years torn apart by non adherence to the one simple principle of friendship- truth. Yeah, I sound like a cry-baby, a whiner. So sue me. I've lost a lot.
Sigh, there I go again losing my will to write about it. Who cares anyway. And even if you do, there isn't much you can do. There isn't much I can do either.
I simply wish this didn't have to happen. I haven't had the will to tell the person in question about The End. Probably, they know. I know I'm probably being a bitch by not telling already, getting hopes up. But I really do not want to go that way again.
I tried and I tried for years. To salvage the friendship. Tried to make them see that what they were doing was wrong. I don't know where I fell short. As a person, as a friend. But is it right to blame myself? Anyone who knew the two of us, would say that I shouldn't. But what good is the friendship if you can't grow as a person?
I always told my friends, "I'll warn you that there is a ditch right ahead, several times in fact. I'll warn you till the very last minute. Falling into it would be your choice, I won't pull you away. Everyone needs to make their own shares of mistakes. But I'll be there to lend you a hand, help you out of the ditch. We're friends" But for how long? There has to be a limit to how many times you want to subject yourself to falling right? Wrong.
I failed a friend. All 'cause I couldn't save them from themselves. I wish you the best D, and I hope you can run away from yourself.